Privacy Policy

Last Updated: August 2018

At MTV Nishedh, we take your privacy seriously and are committed to ensuring that we protect the information you entrust to us. We created this Privacy Policy to tell you what personal information MTV Shuga collects about you, how we use, store and share it, and your rights and choices concerning that information. This Privacy Policy applies to all information about you that we collect, whether you are visiting our websites, using one of our mobile apps or other products or services, or otherwise interacting with us, such as by attending a live event, or contacting customer service. This policy collectively refers to these touchpoints as the “Services.” While some of the information we describe here is technical, our goal is to make this policy straightforward, so please contact us at if you have any questions.

We will change this Privacy Policy from time to time. When we make changes, we will revise the date at the top of the policy and, in some cases, will notify you through the Services, such as via our homepage, email, or other communication.

Personal Information We Collect
In this section, we explain what personal information we collect about you and how we collect it.

Information You Provide
You can use most of our Services without actively submitting any information about yourself, but you may choose to provide us with personal information through the Services. In particular:

If you choose to register an account with us, we will collect your name and email address

If you choose to purchase a product, we will collect payment information

If you choose to receive text or WhatsApp messages from us, we will collect your mobile phone number

If you choose to participate in any contests, promotions, or market research surveys we sponsor, we will collect information such as your postal address, phone number, or information about your interests

If you choose to post content or communicate with us or with others on a public platform or through user support, we will collect the information you provide in those postings

Automatically Collected Information
When you access our Services online, for example by visiting our websites or using our mobile apps, we automatically collect information about your use of the Services, such as the time of your visit and the pages or content you viewed. We also receive and collect technical information about your device and software, including the type of device, operating system and version, mobile network information, IP address (a unique number used to identify a device on the internet), mobile device advertising identifier (a resettable identifier that is assigned to your mobile device by your operating system provider, such as Apple or Google) or other device identifier, the page you visited before visiting our website, and crash data.

We and our advertising and analytics service providers use cookies, which are small text files that help store user preferences and activity, and similar technologies such as web beacons, pixels, and ad tags to recognize you when you visit our Services, and to collect information such as the number of visits, which features or pages are popular, measurements about the advertising campaign’s success, and other information about your browsing activities. This allows us to ensure our Services are functioning properly, to improve the Services, and to provide and measure advertisements. For more information about cookies and the choices you have regarding the use of them through our Services, please see our Cookies Policy at the end of this page.

Information from Third Parties
We may offer you the ability to log into the Services with your credentials from another site or service, such as Facebook or Google. If you chose to login or register in this manner, the third-party service will provide us with access to information about you, such as your name, basic profile information, and friends list, in accordance with your privacy settings on that service.

Social Sharing
The Services may give you the option to share with others on social media platforms, such as Facebook or Twitter. When you share in this manner, the privacy practices of the social media platform control who has access to your information and how it is treated by the social media platform. Please consult the privacy policies of any social media platform to which you share information in this manner to learn about the social media platform’s data practices.

Please note that information that cannot be linked back to you (such as aggregated data) is not considered personal information under this Policy.

Use of Information

We use the personal information for the following purposes:

Manage your account

Enable you to participate in public platforms or other interactive features of the Services

Fulfil orders you have placed

Respond to customer service requests

Send promotional messages and newsletters you request

Target advertisements to you both on and off of our Services

Analyse traffic and user activities on our Services, identifying popular areas or features, and optimizing and personalizing the Services

Provide, maintain, and improve our Services, as well as to develop new content and features

Protect the rights and property of MTV Nishedh Live and others, including to detect, investigate, and prevent fraud and other illegal activities and to enforce our agreements

Data Storage
We store the personal information we collect for as long as is necessary for the purpose(s) for which we originally collected it. For example, if you register for an account with us, we will generally maintain your account information as long as needed to service your account. We may also retain personal information as required by law.

Disclosure of Your Personal Information
We will not disclose your personal information to any unrelated third parties unless we have your consent to do so, with the exceptions we mention here:

With service providers who provide services to us under a contract and are required to keep the personal information confidential

If reasonably necessary to comply with a law, regulation, or compulsory process (for example, to respond to a subpoena)

If we conclude your actions violate our user agreements or policies, or to protect the rights, property or safety of MTV Nishedh Live or others

In connection with a merger, sale of company assets, financing or acquisition of all or a portion of our business, provided that the receiving party agrees to protect personal information in accordance with the commitments of this policy and applicable law

With companies within the Viacom corporate family

We share personal information that does not directly identify you but that identifies your device through third-party cookies and similar technologies on our website and in our apps, to enable those third parties to provide us with analytics and advertising services. Those companies collect information from our website or apps such as cookie identifiers, device identifiers, IP address, as well as information about your web viewing or app usage activity off of the Services. To learn more about how this information can be used for serving interest-based advertising, how MTV Shuga uses these services, and for links to these third parties’ privacy policies, please visit our Cookie Policy at the end of this page.
Data Transfers

We and our service providers transfer your personal information to, or store or access it in, other countries where the laws may not provide levels of protection for your personal information equivalent the protection provided by the laws of the European Union. When we do this, we take steps to ensure that your personal information receives an appropriate level of protection through contractual requirements imposed on the recipient of the information (you can obtain a copy of these clauses by contacting us at or, when we transfer data to the United States, through the EU-U.S. or Swiss-U.S. Privacy Shield Frameworks (“Privacy Shield”) regarding the collection, use, and retention of personal information transferred from the European Economic Area (EEA) or Switzerland to the United States. The Viacom family of companies in the United States (including Viacom, Inc. and Viacom International Inc.) adheres to the Privacy Shield Principles, as described in Viacom’s Privacy Shield certification, which you can find here.

For any questions or complaints regarding our compliance with either the EU-U.S. Privacy Shield Framework or the Swiss-U.S. Privacy Shield Framework, please contact us at If we do not resolve your complaint, you may submit your complaint free of charge to JAMS, Viacom’s designated independent dispute resolution provider based in the United States. For information about the JAMS dispute resolution process or to submit a complaint, please click here to go to JAMS’ website. Under certain conditions specified by the principles of the Privacy Shield you may also be able to invoke binding arbitration to resolve your complaint. Viacom is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. If Viacom shares personal information collected in the EEA with a third-party service provider in the United States that processes the information on Viacom’s behalf, Viacom will be liable for that third party’s processing of personal information in violation of the Privacy Shield, unless Viacom can prove that it is not responsible for the unauthorized processing.

Legal Basis for Processing
We will only collect, store, or otherwise process your personal information in the following situations:

When we have your consent to do so. For example, if you opt in to receive promotional emails. You can withdraw your consent at any time as described below or directly through the Services.

We need to use your personal information to perform our responsibilities under our contract with you (e.g., providing the products or services you have requested).

We have a legitimate interest in processing your personal information. For example, we may process your personal information to communicate with you about our Services; and to provide, secure, and improve our Services.

We are required by law to process the information.

Your Rights and Choices
You have the right to access the personal information we hold about you and to ask us to correct, erase, or, in some situations, transfer it to another provider. You may also have the right to withdraw your consent to processing, object to, or request that we limit or restrict certain processing of your personal information as described below.

Access and Deletion Requests
You can also update, correct, or delete information we have about you or close your account by contacting us at with the subject line “Privacy Rights”. When necessary to identify you, we will request that you give proof of your identity or require more information from you that is necessary to handle your request.

Emails, Text Messages, and WhatsApp Messages
You can opt out of receiving promotional emails, text messages, or WhatsApp messages by following the instructions in those messages. If you opt out of receiving promotional emails from us, we may still send you non-promotional emails.

Mobile push notifications
When you consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Cookies and similar technologies
For information about the choices you have regarding our use of cookies, including how to block cookies or withdraw consent to certain types of cookies and other similar technologies, please visit our Cookie Policy at the end of this page.

Questions or complaints
If you have a question about our Privacy Policy, data practices or the choices available to you, please Contact Us at or using the information below. If we are not able to address your concern and you are a resident of the EEA, you have the right to lodge a complaint with the Data Protection Authority where you live, work, or where the issue took place. For contact details of your local Data Protection Authority, please click here.

Cookie Policy 
Effective: May 2018
Our Privacy Policy (above) explains what personal information we collect about you, how we use, store and share it, and your rights and choices concerning that information. This policy explains more about how MTV Nishedh Live uses cookies and similar technologies and the choices available to you.

The Technologies We Use
Like most services, we use cookies and similar technologies, as follows:

Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (these are called “first-party cookies”) or by other companies (which are called “third-party cookies”). For example, we partner with third-party analytics providers which set cookies when you visit our websites. This helps us understand how you and others are using our websites so that we can improve them.

Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.

Local storage allows data about your browser or device to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access our applications, such as certain identifiers associated with your device and information about how you interact with our applications.

How We Use Cookies and Similar Technologies
We and our advertising and analytics service providers use cookies, as described above, to recognize you when you visit our Services, and to collect information such as the number of visits, which features or pages are popular, and measurements about an advertising campaign’s success. This allows us to ensure our Services are functioning properly, to improve the Services, and to provide and measure advertisements. Examples of cookies we use include those that help ensure our services function properly, to remember your settings and preferences, such as your language preferences, to help identify and prevent security risks, or to help us understand and improve our services.

Your Choices
You have the following options to control or limit how we and our partners use cookies and similar technologies for advertising and analytics purposes:

Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our websites may not function properly.

To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on. You can also access your Google Ads settings to control what data Google uses to show ads to you.

On mobile applications, your device may be set to allow advertisers view your activities in various applications. You can always control whether that information is collected. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt Out of Ads Personalization” or “Opt Out of Interest-Based Ads” setting. Please know that, as a general rule, our mobile applications do not behaviourally target advertising to children under 16, and do not use any advertising identifiers of your device to track your activities across apps.

Contact Us
We are happy to answer your questions about our Privacy Policy, Cookie Policy and data practices, please contact us at: You may also contact us to exercise your rights as discussed in this Privacy Policy.

MTV Nishedh Live

Data Protection Officer

Viacom Intl. Media Networks
17-29 Hawley Crescent

Please change the text to this: You can call our helpline where you will get judgement-free, purely confidential counselling and support to your queries on any topics addressed in MTV Nishedh. Click to call directly or you can select from the options below.